For me, being a designer is keeping a balance between being a perfectionist and getting the job done and it is a not ending journey. After years of experience and designing different products for different people and platforms, especially in a digital world where technology is improving everyday and design needs to follow and evolve non-stop as well, what I have learned is that there is always a better way to do things.

 

So my job as a designer is to identify the problem, find different solutions, dig into those solutions, and decide which one is the best to examine it with people, real users, analyze, iterate and test as much as needed to make the user happy. Then this design project is done, for now. 

 

I also enjoy learning new things in the design world every day. My passion to be a better designer and understanding the importance of users’ needs and user’s experience in order to create a successful and efficient design, lead me to study and finished UX/UI Design courses at the University of Toronto School of Continuing Studies and Bitmaker General Assembly. You can see some of my case studies here in my portfolio.
 

If you’re interested in my work and want to learn more about these projects, email me.