Air Travel Experience
User Research
Project Summary
Conducting interviews around air travel experience and, based on the information collected, create a high-level user journey map. Performing some generative research to help them discover opportunities for new products or solutions to help improve the experience of travelers when traveling by air.
Research Methodology
1) Personas: I chose two people, one single man who travels with friends and a young mother with a 1-year-old child that travels with her baby girl and her husband for an interview.
The reason that I chose them was that they are two people with different goals and needs based on their gender, responsibilities, and situation. Meanwhile, they have things in common. So overall I could understand different users with different needs and not just focus on one type of user.
​2) Unstructured Interview: Conducting an unstructured interview session with each participant to discover their experience while traveling by air.
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3) Creating Journey Map:
• Analyzing and combining the responses to create a single User Journey map with the following information
• Key touch-points or steps in the journey
• For each step: (The traveler goal(s), key activities and tasks, challenges and pain-points, key user quotes, emotions/feelings)
Product Suggestions
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Help users to find the best options on the desired date like a very detailed search engine that first gather and put all users’ information like needs, desires, budget, activities, requirements, conditions like having kids, etc...
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By narrowing down all those info to a smaller list and best travel options and packages available at that time they choose properly for their desires and budgets.
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If this product is used by a group of people they can all see those options and packages first and then discuss and choose the best option that everyone likes between them.
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After they choose the destination and book their flight at the time that everyone is OK with, they can do the same for activities that they are going to do together.
